Blog



1

Sep 2015

Email Marketing. What is it?

Email marketing - also known as Email Direct Marketing or EDM - is an efficient way to stay connected with your clients while also promoting your business. With email marketing, you can easily and quickly reach target markets without the need for large quantities of print space, television or radio time or high production costs.
Email marketing is a quick and easy way of reaching your audience. The results are instant and measurable. As with everything, there's a psychology behind the messaging and a science behind technology ensuring your message helps pass through spam filters and delivers to your target audience. Using the latest cutting edge technologies and techniques Oby designs have helped deliver extremely successful campaigns for some of the U.K's and Australia's and Thailand's top brands. Contact us today on info@obydesigns.com or call us on 0406641254 today.



1

Aug 2015

A little food for thought.

We have come very long way and yes, it's still growing. Make sure you're part of it. Contact us on info@obydesigns.com or call us on 0406641254 today.


Mobile App or Responsive design?


1

JULY 2015

What’s the Difference Between A Mobile App and Responsive Web Design?

Responsive web design is very different from a mobile website and is usually much more expensive because of the skill and effort that it requires to get it set up. A website with responsive web design is when the graphics and text on a device adjust perfectly to the device you are using. It is not a simple coding process that you can add onto a mobile website. Instead, responsive web design requires you to build from the ground up and include all of the graphics from the full sized website. Responsive web design allows you to choose the locations of certain buttons and lets the developer determine how they would like their website to adjust to different devices.

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01

JUNE 2015

Why is Inforgraphics important?

Part of Oby designs graphic design servises is motion graphics. We will use our expertise to get your message across.
Making one’s content eye-catching and easy to understand is not an easy task. You need to dig deeper into a topic and look for ways to present it in a manner that you could outshine your competitors. It is not just you who have thought of writing or presenting a particular topic. There are thousands of people who are also posting the same. The challenge is for you to make it unique and more attractive. This is where infographics come in. Infographics are visual representations of information, data or knowledge. It is an important tool in teaching, in business, in giving inspiration and in presenting information. It is one of the most powerful ways to communicate with complex data.



01

MAy 2015

What is SEO (Search Engine Optimization)?

What is SEO (Search Engine Optimization)? This video explains the basics of SEO in less than two minutes. Basically, SEO is a series of methods to get your web page to the first page of the search engines (e.g. page one of Google) for keywords and keyword phrases people are searching for when they are looking for the information, products and/or services you provide. Effective SEO is getting found when people are searching for products and services they are ready to buy, not just browse or research. SEO has two main components: on-page SEO and off-page SEO. On-page refers to the things you have direct control over: your domain name, title, page content, meta data, alt-tags, text, video, images and more. Off-page refers to the things you don't necessarily have direct control over, because it takes place off of your website. This is mostly backlinks and social sharing. SEO can help your business by helping you get found by prospective customers when they are looking for products and services you offer. It can help you increase your website traffic and bring targeted visitors to your site to help increase your sales. But be careful - there are a lot of unethical companies out there. Some sell the dream and collect your money without providing the service. Others use "black hat" SEO techniques that can harm your website's rankings in Google and other search engines.



01

MARCH 2015

10 Web design trends you can expect to see in 2015

Every year, Web design grows and so many awesome things are being published daily. I can only imagine that the best is yet to come in 2015. While many of those trends will still be around in 2015 (and probably 2016), it’s time to see what new trends are likely to emerge in 2015.

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08

JAN 2014

An Insider's Peek: User Experience Design Immersive

Are you looking to dive into a career in UX design? We're inviting you to check out what it's like to be a student in our User Experience Design Immersive (UXDi) program. In this "Day in the Life" event, students will experience a snapshot of a typical day in the UX Immersive - from class time to studio to end-of-day debrief, and most importantly, what it's like to be a part of the UXDi student community.

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